Essentials of business research : a guide to doing your research project /

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Bibliographic Details
Main Author: Wilson, Jonathan
Format: Printed Book
Language:English
Published: Los Angeles : Sage, 2014.
Edition:2nd ed.
Subjects:
Business > Research > Methodology.
Dissertations, Academic.
Table of Contents:
  • An introduction to business research
  • Developing a research topic
  • Conducting a literature review
  • Addressing ethical issues
  • Establishing a research design
  • Primary data collection
  • Using secondary data
  • Sampling
  • Analyzing quantitative data
  • Analyzing qualitative data
  • Writing up and presenting your research.

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