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Essentials of business research : a guide to doing your research project /
| Главный автор: | |
|---|---|
| Формат: | Printed Book |
| Язык: | English |
| Опубликовано: |
Los Angeles :
Sage,
2014.
|
| Редактирование: | 2nd ed. |
| Предметы: |
Оглавление:
- An introduction to business research
- Developing a research topic
- Conducting a literature review
- Addressing ethical issues
- Establishing a research design
- Primary data collection
- Using secondary data
- Sampling
- Analyzing quantitative data
- Analyzing qualitative data
- Writing up and presenting your research.