Brand identity breakthrough : how to craft your company's unique story to make your products irresistible /

Antzeko izenburuak

• Rethinking reputational risk : how to manage the risks that can ruin your business, your reputation and you /
  nork: Fitzsimmons, Anthony
  Argitaratua: (2017)
• Experimental marketing : how to get customers to sence, feel, think, act, and relate to your company and brands
  nork: S hmitt, Bernad H
  Argitaratua: (1999)
• Brand management
  nork: Singh, S D
  Argitaratua: (2012)
• The soul of the corporation : how to manage the identity of your company
  nork: Hamid Bouchikhi, et al.
  Argitaratua: (2008)
• The expressive organization : linking identity , reputation and the corporate brand
  nork: Majken schultz, et al.
  Argitaratua: (2000)