Stanton, W. J., Etzel, M. J., & Walker, B. J. (1994). Fundamentals of marketing (10ed.). McGraw Hill.
Chicago Edition CitationStanton, William J., Michael J. Etzel, and Bruce J. Walker. Fundamentals of Marketing. 10ed. New Delhi: McGraw Hill, 1994.
MLA Edition CitationStanton, William J., et al. Fundamentals of Marketing. 10ed. McGraw Hill, 1994.
Warning: These citations may not always be 100% accurate.