Chandrasekharan Nair,K. (1992). Modern marketing management. Himalaya Publishing.
Chicago Edition CitationChandrasekharan Nair,K. Modern Marketing Management. Delhi: Himalaya Publishing, 1992.
MLA Edition CitationChandrasekharan Nair,K. Modern Marketing Management. Himalaya Publishing, 1992.
Warning: These citations may not always be 100% accurate.