Experiential marketing : consumer behaviour, customer experience and the 7Es /

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Bibliografski detalji
Glavni autor: Batat, Wided
Format: Printed Book
Jezik:English
Izdano: New York : Routledge, 2019.
Teme:
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.
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Experiential marketing : consumer behaviour, customer experience and the 7Es /
od Batat, Wided
Izdano 2019
Printed Book
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