Experiential marketing : consumer behaviour, customer experience and the 7Es /

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Xehetasun bibliografikoak
Egile nagusia: Batat, Wided
Formatua: Printed Book
Hizkuntza:English
Argitaratua: New York : Routledge, 2019.
Gaiak:
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.
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Experiential marketing : consumer behaviour, customer experience and the 7Es /
nork Batat, Wided
Argitaratua 2019
Printed Book
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