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Experiential marketing : consumer behaviour, customer experience and the 7Es /

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Xehetasun bibliografikoak
Egile nagusia:	Batat, Wided
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	New York : Routledge, 2019.
Gaiak:	Marketing. Consumer behavior. Customer relations. Relationship marketing.

Antzeko izenburuak

Experiential marketing : consumer behaviour, customer experience and the 7Es /
nork: Batat, Wided
Argitaratua: (2019)

Customer relationship marketing
Argitaratua: (2002)

Relationship marketing: a consumer experience approach
nork: Baron, Steve; Author, et al.
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Experiential Marketing: Consumer Behavior, Customer Experience and the 7Es
nork: Batat, Wided
Argitaratua: (2019)

Relationship marketing
nork: Godson, Mark
Argitaratua: (2009)

Relationship marketing: text and cases /
nork: Shajahan, S .
Argitaratua: (2004)

Customer value investment
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Argitaratua: (2008)

Current trends in consumer behaviour and promotional strategies /
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CRM : the foundation of contemporary marketing strategy /
nork: Baran, Roger J.
Argitaratua: (2013)

Marketing, executive and buyer behaviour
nork: Howard, John A.
Argitaratua: (1963)

Four A's of marketing : creating value for customers, companies and society /
nork: Jagdish N Sheth
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Consumer behavior and culture : consequences for global marketing and advertising
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Marketing and consumption of green consumer durables in Kerala /
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Rural marketing : targeting the non-urban consumer
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Consumer-brand relationships: theory ad practice/
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Tilt: Shifting your strategy from products to customers
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Customer relationship management/
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Market-driven thinking
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Up close & Personal? Customer Relationship Marketing @ Work
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Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research/
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Relationship marketing: focusing on consumer complaints
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Consumer behavior : building marketing strategy/
nork: Hawkins, Del I.
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Relationship Marketing
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Argitaratua: (2009)

Relationship Marketing: Concepts, theories and cases
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Super star customer service : it's all about c.a.r.e /
nork: Conlow, Rick
Argitaratua: (2011)

Strategic Marketing
nork: Anderson, Carol H
Argitaratua: (2006)

Digital luxury : transforming brands and consumer experiences
nork: Batat, Wided
Argitaratua: (2019)

Customer Value Investment: Formula for sustained business success
nork: Gautam Mahajan
Argitaratua: (2008)

Customer relationship management : emerging concepts, tools, and applications /
Argitaratua: (2001)

Customer relationship management
nork: Mukherjee, Debasis
Argitaratua: (2011)

Handbook of marketing scales /
nork: Bearden, William O.
Argitaratua: (1999)

A STUDY ON THE RELATIONSHIP MARKETING ORIENTATION OF COMMERCIAL BANKS IN KERALA
nork: RAMYA KRISHNAN M.

Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research
nork: Bearden, William O
Argitaratua: (1999)

Contemporary Indian Cases in marketing
nork: Pandey, Mukesh
Argitaratua: (2008)

Experiential Marketing
nork: Shaz Smilansky
Argitaratua: (2009)

Consumer behavior /
Argitaratua: (2006)

Services marketing
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Legends in marketing: Jagdish N Sheth (v.5: managerial marketing: the early years)
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Geomarketing : methods and strategies in spatial marketing
Argitaratua: (2006)

Consumer behaviour /
nork: Schiffman, Leon G.
Argitaratua: (2016)