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01207cam a2200253 i 4500 |
| 008 |
180607s2019 enka b 001 0 eng |
| 999 |
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|c 345826
|d 345826
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| 020 |
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|a 9781138293151 (hardback : alk. paper)
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| 020 |
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|a 9781138293168 (pbk. : alk. paper)
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| 082 |
0 |
0 |
|a 658.8342
|2 23
|
| 100 |
1 |
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|a Batat, Wided
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| 245 |
1 |
0 |
|a Experiential marketing :
|b consumer behaviour, customer experience and the 7Es /
|c Wided Batat
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| 260 |
|
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|a New York :
|b Routledge,
|c 2019.
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| 300 |
|
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|a xxiv, 277 p.
|b illustrations (black and white);
|c 24 cm
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
|
0 |
|a Marketing.
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| 650 |
|
0 |
|a Consumer behavior.
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| 650 |
|
0 |
|a Customer relations.
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| 650 |
|
0 |
|a Relationship marketing.
|
| 942 |
|
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|c BK
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| 776 |
0 |
8 |
|i Online version:
|a Batat, Wided, author.
|t Experiential marketing
|d Abingdon, Oxon ; New York, NY : Routledge, 2019
|z 9781315232201
|w (DLC) 2018028987
|
| 906 |
|
|
|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
|
| 955 |
|
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|b rm15 2018-06-07
|i rm15 2018-06-07 (telework) to Dewey
|a xn11 2019-05-01 1 copy rec'd., to CIP ver.
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| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_834200000000000_BAT_E
|7 0
|9 398091
|a CMS
|b CMS
|c ST1
|d 2019-11-29
|i 13686
|l 0
|o 658.8342 BAT/E
|p CMS13686
|r 2019-11-29
|w 2019-11-29
|y BK
|