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Experiential marketing : consumer behaviour, customer experience and the 7Es /

書目詳細資料
主要作者: Batat, Wided
格式: Printed Book
語言:English
出版: New York : Routledge, 2019.
主題:
實物特徵
實物描述:xxiv, 277 p. illustrations (black and white); 24 cm
參考書目:Includes bibliographical references and index.
ISBN:9781138293151 (hardback : alk. paper)
9781138293168 (pbk. : alk. paper)