Experiential marketing : consumer behaviour, customer experience and the 7Es /

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Bibliografiska uppgifter
Huvudupphovsman: Batat, Wided
Materialtyp: Printed Book
Språk:English
Publicerad: New York : Routledge, 2019.
Ämnen:
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.
Beskrivning
Fysisk beskrivning:xxiv, 277 p. illustrations (black and white); 24 cm
Bibliografi:Includes bibliographical references and index.
ISBN:9781138293151 (hardback : alk. paper)
9781138293168 (pbk. : alk. paper)

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