Experiential marketing : consumer behaviour, customer experience and the 7Es /

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Bibliografske podrobnosti
Glavni avtor: Batat, Wided
Format: Printed Book
Jezik:English
Izdano: New York : Routledge, 2019.
Teme:
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.
Opis
Fizični opis:xxiv, 277 p. illustrations (black and white); 24 cm
Bibliografija:Includes bibliographical references and index.
ISBN:9781138293151 (hardback : alk. paper)
9781138293168 (pbk. : alk. paper)

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