Experiential marketing : consumer behaviour, customer experience and the 7Es /

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Detalhes bibliográficos
Autor principal: Batat, Wided
Formato: Printed Book
Idioma:English
Publicado em: New York : Routledge, 2019.
Assuntos:
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.
Descrição
Descrição Física:xxiv, 277 p. illustrations (black and white); 24 cm
Bibliografia:Includes bibliographical references and index.
ISBN:9781138293151 (hardback : alk. paper)
9781138293168 (pbk. : alk. paper)

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