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Experiential marketing : consumer behaviour, customer experience and the 7Es /
| Auteur principal: | |
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| Format: | Printed Book |
| Langue: | English |
| Publié: |
New York :
Routledge,
2019.
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| Sujets: |
| Description matérielle: | xxiv, 277 p. illustrations (black and white); 24 cm |
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| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781138293151 (hardback : alk. paper) 9781138293168 (pbk. : alk. paper) |