Experiential marketing : consumer behaviour, customer experience and the 7Es /

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Xehetasun bibliografikoak
Egile nagusia: Batat, Wided
Formatua: Printed Book
Hizkuntza:English
Argitaratua: New York : Routledge, 2019.
Gaiak:
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.
Deskribapena
Deskribapen fisikoa:xxiv, 277 p. illustrations (black and white); 24 cm
Bibliografia:Includes bibliographical references and index.
ISBN:9781138293151 (hardback : alk. paper)
9781138293168 (pbk. : alk. paper)

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