Experiential marketing : consumer behaviour, customer experience and the 7Es /

other_versions_link
Bibliographic Details
Main Author: Batat, Wided
Format: Printed Book
Language:English
Published: New York : Routledge, 2019.
Subjects:
Marketing.
Consumer behavior.
Customer relations.
Relationship marketing.
Description
Physical Description:xxiv, 277 p. illustrations (black and white); 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781138293151 (hardback : alk. paper)
9781138293168 (pbk. : alk. paper)

Similar Items