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Experiential marketing : consumer behaviour, customer experience and the 7Es /
| Autor principal: | |
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| Format: | Printed Book |
| Idioma: | English |
| Publicat: |
New York :
Routledge,
2019.
|
| Matèries: |
| Descripció física: | xxiv, 277 p. illustrations (black and white); 24 cm |
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| Bibliografia: | Includes bibliographical references and index. |
| ISBN: | 9781138293151 (hardback : alk. paper) 9781138293168 (pbk. : alk. paper) |