Batat, W. (2019). Experiential marketing: Consumer behaviour, customer experience and the 7Es. Routledge.
Παραπομπή Chicago StyleBatat, Wided. Experiential Marketing: Consumer Behaviour, Customer Experience and the 7Es. New York: Routledge, 2019.
Παραπομπή MLABatat, Wided. Experiential Marketing: Consumer Behaviour, Customer Experience and the 7Es. Routledge, 2019.
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