Batat, W. (2019). Experiential marketing: Consumer behaviour, customer experience and the 7Es. Routledge.
Chicago Edition CitationBatat, Wided. Experiential Marketing: Consumer Behaviour, Customer Experience and the 7Es. New York: Routledge, 2019.
MLA Edition CitationBatat, Wided. Experiential Marketing: Consumer Behaviour, Customer Experience and the 7Es. Routledge, 2019.
Warning: These citations may not always be 100% accurate.