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01261cam a2200265 i 4500 |
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161215s2017 enk b 001 0 eng |
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|c 345606
|d 345606
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020 |
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|a 9780749479794 (alk. paper)
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082 |
0 |
0 |
|a 658.872
|2 23
|
100 |
1 |
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|a Rowles, Daniel,
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245 |
1 |
0 |
|a Mobile marketing :
|b how mobile technology is revolutionizing marketing, communications and advertising /
|c Daniel Rowles.
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250 |
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|a 2nd ed.
|
260 |
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|a London :
|b Kogan Page,
|c 2017.
|
300 |
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|a xiii, 256 p.
|b illustrations ;
|c 24 cm
|
504 |
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|a Includes bibliographical references (pages 245-251) and index.
|
650 |
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0 |
|a Internet marketing.
|
650 |
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0 |
|a Internet advertising.
|
650 |
|
0 |
|a Mobile commerce.
|
650 |
|
0 |
|a Mobile communication systems.
|
650 |
|
0 |
|a Telemarketing.
|
942 |
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|c BK
|
776 |
0 |
8 |
|i Online version:
|a Rowles, Daniel, author.
|t Mobile marketing
|b Second edition.
|d London ; New York : Kogan Page, 2017
|z 9780749479800
|w (DLC) 2016058164
|
906 |
|
|
|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
|
955 |
|
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|b rm15 2016-12-15
|i rm15 2016-12-15 (telework)
|a rm15 2016-12-15 to Dewey
|a xn05 2017-05-16 1 copy rec'd., to CIP ver.
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|1 0
|2 ddc
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|d 2019-11-27
|i 13601
|l 0
|o 658.872 ROW/M
|p CMS13601
|r 2019-11-27
|w 2019-11-27
|y BK
|