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Film marketing /
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
New York:
Routledge;
2017.
|
| Edizione: | Second edition. |
| Soggetti: |
Sommario:
- Introduction
- The origins and development of the film industry
- Market research in the film industry
- The film marketing mix
- Bringing the consumer in
- Traditional film marketing materials
- Consumer selection of films
- Critical reception
- Distribution
- Marketing through film
- Conclusions.