Film marketing /

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ग्रंथसूची विवरण
मुख्य लेखक: Kerrigan, Finola
स्वरूप: Printed Book
भाषा:English
प्रकाशित: New York: Routledge; 2017.
संस्करण:Second edition.
विषय:
Motion pictures > Marketing.
विषय - सूची:
  • Introduction
  • The origins and development of the film industry
  • Market research in the film industry
  • The film marketing mix
  • Bringing the consumer in
  • Traditional film marketing materials
  • Consumer selection of films
  • Critical reception
  • Distribution
  • Marketing through film
  • Conclusions.

समान संसाधन