Lanean...
Film marketing /
| Egile nagusia: | |
|---|---|
| Formatua: | Printed Book |
| Hizkuntza: | English |
| Argitaratua: |
New York:
Routledge;
2017.
|
| Edizioa: | Second edition. |
| Gaiak: |
Aurkibidea:
- Introduction
- The origins and development of the film industry
- Market research in the film industry
- The film marketing mix
- Bringing the consumer in
- Traditional film marketing materials
- Consumer selection of films
- Critical reception
- Distribution
- Marketing through film
- Conclusions.