Film marketing /

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Bibliographische Detailangaben
1. Verfasser: Kerrigan, Finola
Format: Printed Book
Sprache:English
Veröffentlicht: New York: Routledge; 2017.
Ausgabe:Second edition.
Schlagworte:
Motion pictures > Marketing.
Inhaltsangabe:
  • Introduction
  • The origins and development of the film industry
  • Market research in the film industry
  • The film marketing mix
  • Bringing the consumer in
  • Traditional film marketing materials
  • Consumer selection of films
  • Critical reception
  • Distribution
  • Marketing through film
  • Conclusions.

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