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Services marketing : concepts, strategies and cases /

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Detalhes bibliográficos
Autor principal:	Hoffman, K. Douglas
Outros Autores:	Hoffman ,K Douglas
Formato:	Printed Book
Idioma:	English
Publicado em:	New Delhi : Cengage Learning, 2017.
Edição:	5th ed.
Assuntos:	Professions > Marketing Service industries > Marketing

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