Services marketing : concepts, strategies and cases /

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Bibliographic Details
Main Author: Hoffman, K. Douglas
Other Authors: Hoffman ,K Douglas
Format: Printed Book
Language:English
Published: New Delhi : Cengage Learning, 2017.
Edition:5th ed.
Subjects:
Professions > Marketing
Service industries > Marketing

University of Calicut

Holdings details from University of Calicut
Call Number: 658.809 HOF/S
Copy Live Status Unavailable

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