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Services marketing : concepts, strategies and cases /

Bibliographic Details
Main Author: Hoffman, K. Douglas
Other Authors: Hoffman ,K Douglas
Format: Printed Book
Language:English
Published: New Delhi : Cengage Learning, 2017.
Edition:5th ed.
Subjects:
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245 |a Services marketing :  |c K. Douglas Hoffman and John E . G .Bateson   |b concepts, strategies and cases / 
250 |a 5th ed. 
260 |c 2017.  |b Cengage Learning,  |a New Delhi : 
300 |a xiv, 458 p.  |c 25cm. 
650 |a Professions--Marketing 
650 |a Service industries--Marketing 
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