APA Edition Citation

Hoffman, K. D., & Hoffman ,K Douglas. (2017). Services marketing: Concepts, strategies and cases (5th ed.). Cengage Learning.

Chicago Edition Citation

Hoffman, K. Douglas, and Hoffman ,K Douglas. Services Marketing: Concepts, Strategies and Cases. 5th ed. New Delhi: Cengage Learning, 2017.

MLA Edition Citation

Hoffman, K. Douglas, and Hoffman ,K Douglas. Services Marketing: Concepts, Strategies and Cases. 5th ed. Cengage Learning, 2017.