Smilansky, S. (2018). Experiential marketing: A practical guide to interactive brand experiences (2nd ed.). Kogan Page.
Chicago Edition CitationSmilansky, Shirra. Experiential Marketing: A Practical Guide to Interactive Brand Experiences. 2nd ed. London: Kogan Page, 2018.
MLA Edition CitationSmilansky, Shirra. Experiential Marketing: A Practical Guide to Interactive Brand Experiences. 2nd ed. Kogan Page, 2018.
Warning: These citations may not always be 100% accurate.