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01048cam a2200229 i 4500 |
| 008 |
170721s2017 enk b 001 0 eng |
| 999 |
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|c 345209
|d 345209
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| 010 |
|
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|a 2017028570
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| 020 |
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|a 9780749481124
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| 082 |
0 |
0 |
|a 658.8 LUR/M
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| 100 |
1 |
|
|a Lury, Giles
|
| 245 |
1 |
4 |
|a The marketing complex :
|b why modern marketers need to manage multiplicity /
|c Giles Lury
|
| 260 |
|
|
|a London :
|b Kogan Page,
|c 2017
|
| 300 |
|
|
|a xiv, 178 p. ;
|c 23 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 942 |
|
|
|2 ddc
|c BK
|
| 776 |
0 |
8 |
|i Online version:
|a Lury, Giles, author.
|t Marketing complex
|d London ; New York : Kogan Page, [2017]
|z 9780749481131
|w (DLC) 2017035158
|
| 906 |
|
|
|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
|
| 955 |
|
|
|b rm15 2017-07-21
|i rm15 2017-07-21 (telework) to Dewey
|a xn15 2017-11-22 1 copy rec'd., to CIP ver.
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_LUR_M
|7 3
|9 397208
|a UL
|b UL
|c ST1
|d 2020-10-15
|e 176
|g 1327.02
|l 0
|o 658.8 LUR/M
|p 101635
|r 2020-10-15
|v 1843.08
|w 2020-10-15
|y BK
|