The marketing complex : why modern marketers need to manage multiplicity /

Bibliographic Details
Main Author: Lury, Giles
Format: Printed Book
Language:English
Published: London : Kogan Page, 2017
Subjects:
Marketing.
Branding (Marketing)
Description
Physical Description:xiv, 178 p. ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780749481124

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