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Organizational change : creating change through strategic communication /
| Autor principal: | |
|---|---|
| Formato: | Printed Book |
| Idioma: | English |
| Publicado em: |
Malden:
John Wiley & Sons Ltd.
2019.
|
| Edição: | Second edition. |
| coleção: | Foundations of Communication Theory
|
| Assuntos: |
Sumário:
- Defining organizational change
- Processes of communication during change
- A stakeholder communication model of change
- Outcomes of change processes
- Communication approaches and strategies
- Power and resistance
- Antecedents to strategies, assessments, and interactions
- Stakeholder interactions: storying and framing
- Applying the model in practice.