טוען...
Organizational change : creating change through strategic communication /
| מחבר ראשי: | |
|---|---|
| פורמט: | Printed Book |
| שפה: | English |
| יצא לאור: |
Malden:
John Wiley & Sons Ltd.
2019.
|
| מהדורה: | Second edition. |
| סדרה: | Foundations of Communication Theory
|
| נושאים: |
תוכן הענינים:
- Defining organizational change
- Processes of communication during change
- A stakeholder communication model of change
- Outcomes of change processes
- Communication approaches and strategies
- Power and resistance
- Antecedents to strategies, assessments, and interactions
- Stakeholder interactions: storying and framing
- Applying the model in practice.