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Organizational change : creating change through strategic communication /
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Printed Book |
| Γλώσσα: | English |
| Έκδοση: |
Malden:
John Wiley & Sons Ltd.
2019.
|
| Έκδοση: | Second edition. |
| Σειρά: | Foundations of Communication Theory
|
| Θέματα: |
Πίνακας περιεχομένων:
- Defining organizational change
- Processes of communication during change
- A stakeholder communication model of change
- Outcomes of change processes
- Communication approaches and strategies
- Power and resistance
- Antecedents to strategies, assessments, and interactions
- Stakeholder interactions: storying and framing
- Applying the model in practice.