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Organizational change : creating change through strategic communication /

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Lewis, Laurie K.
বিন্যাস: Printed Book
ভাষা:English
প্রকাশিত: Malden: John Wiley & Sons Ltd. 2019.
সংস্করন:Second edition.
মালা:Foundations of Communication Theory
বিষয়গুলি:
সূচিপত্রের সারণি:
  • Defining organizational change
  • Processes of communication during change
  • A stakeholder communication model of change
  • Outcomes of change processes
  • Communication approaches and strategies
  • Power and resistance
  • Antecedents to strategies, assessments, and interactions
  • Stakeholder interactions: storying and framing
  • Applying the model in practice.