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Media analysis techniques /
In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media....
| Príomhúdar: | |
|---|---|
| Formáid: | Printed Book |
| Teanga: | English |
| Foilsithe: |
Thousand Oaks :
Sage,
2019.
|
| Eagrán: | Sixth edition. |
| Ábhair: |
| LEADER | 01872cam a2200229 i 4500 | ||
|---|---|---|---|
| 008 | 170808s2019 caua b 001 0 eng | ||
| 020 | |a 9781506366210 (pbk. : alk. paper) |c $ 81.00 | ||
| 082 | 0 | 0 | |a 302.23 |2 23 |
| 100 | 1 | |a Berger, Arthur Asa | |
| 245 | 1 | 0 | |a Media analysis techniques / |c Arthur Asa Berger, San Francisco State University. |
| 250 | |a Sixth edition. | ||
| 260 | |a Thousand Oaks : |b Sage, |c 2019. | ||
| 300 | |a xix, 346 pages : |b illustrations ; |c 24 cm | ||
| 504 | |a Includes bibliographical references (pages 327-333) and indexes. | ||
| 520 | |a In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four basic techniques of media interpretation-semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory-that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes learning exercises, a glossary, study guides, and the author's own illustrations. | ||
| 650 | 0 | |a Mass media |x Methodology. |9 23511 | |
| 650 | 0 | |a Mass media criticism. |9 23511 | |
| 906 | |a 7 |b cbc |c orignew |d 1 |e ecip |f 20 |g y-gencatlg | ||
| 942 | |c REF | ||
| 955 | |b xk13 2017-08-08 |i xk13 2017-08-08 (telework) to DEWEY |a xn01 2018-05-14 1 copy rec'd., to CIP ver. | ||
| 999 | |c 345098 |d 345098 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 302_230000000000000_BER_M |7 0 |9 397061 |a PHL |b PHL |c ST1 |d 2019-11-20 |g 6050.70 |i 5817 |l 0 |o 302.23 BER/M |p PHL5817 |r 2019-11-20 |y REF |k $ 81.00 | ||