APA Edition Citation

Belch,George E. (2013). Advertising and promotion: An integrated marketing communications perspective. Mc Graw Hill.

Chicago Edition Citation

Belch,George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. Chennai: Mc Graw Hill, 2013.

MLA Edition Citation

Belch,George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. Mc Graw Hill, 2013.

Warning: These citations may not always be 100% accurate.