APA Edition Citation

Peter, J. P., & Donnelly, J. H. (1995). Marketing management: Knowledge and skill (4th ed.). Irwin.

Chicago Edition Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skill. 4th ed. Chicago: Irwin, 1995.

MLA Edition Citation

Peter, J. Paul, and James H. Donnelly. Marketing Management: Knowledge and Skill. 4th ed. Irwin, 1995.

Warning: These citations may not always be 100% accurate.