APA Edition Citation

Keller,Kevin Lane, & Ambi M G Parameswaran. (2018). Building,measuring,and managing brand equity (4th.). Pearsn.

Chicago Edition Citation

Keller,Kevin Lane, and Ambi M G Parameswaran. Building,measuring,and Managing Brand Equity. 4th. Chennai: Pearsn, 2018.

MLA Edition Citation

Keller,Kevin Lane, and Ambi M G Parameswaran. Building,measuring,and Managing Brand Equity. 4th. Pearsn, 2018.

Warning: These citations may not always be 100% accurate.