Keller,Kevin Lane, & Ambi M G Parameswaran. (2018). Building,measuring,and managing brand equity (4th.). Pearsn.
Citación estilo ChicagoKeller,Kevin Lane, and Ambi M G Parameswaran. Building,measuring,and Managing Brand Equity. 4th. Chennai: Pearsn, 2018.
Cita MLAKeller,Kevin Lane, and Ambi M G Parameswaran. Building,measuring,and Managing Brand Equity. 4th. Pearsn, 2018.
Warning: These citations may not always be 100% accurate.