Social marketing : rebels with a cause /

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Bibliographic Details
Main Author: Hastings, Gerard
Other Authors: Domegan, Christine
Format: Printed Book
Language:English
Published: London : Routledge, 2018
Edition:3rd ed.
Subjects:
Social marketing > Handbooks, manuals, etc.
Behavior modification.
Table of Contents:
  • Harnessing the power of marketing
  • Social marketing principles
  • The shoulders of giants
  • Making it happen- the toolbox
  • Research and the teller of tales
  • Compelling content
  • Competitive analysis
  • Critical marketing
  • Spiritual dimensions
  • Ethical issues
  • Systems social marketing.

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