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01449cam a22002658i 4500 |
| 008 |
170707s2018 enk bf 001 0 eng |
| 999 |
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|c 343018
|d 343018
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| 020 |
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|a 9781138123830 (pbk. : alk. paper)
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| 082 |
0 |
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|a 658.8 HAS/S
|2 23
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| 100 |
1 |
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|a Hastings, Gerard
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| 245 |
1 |
0 |
|a Social marketing :
|c Gerard Hastings and Christine Domegan
|b rebels with a cause /
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| 250 |
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|a 3rd ed.
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| 260 |
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|a London :
|b Routledge,
|c 2018
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| 300 |
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|a xxxvi, 602p. ;
|c 25cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.
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| 650 |
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0 |
|a Social marketing
|v Handbooks, manuals, etc.
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| 650 |
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0 |
|a Behavior modification.
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| 700 |
1 |
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|a Domegan, Christine
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| 942 |
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|2 ddc
|c BK
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| 263 |
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|a 1710
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| 776 |
0 |
8 |
|i Online version:
|a Hastings, Gerard (Professor), author.
|t Social marketing
|b Third edition.
|d Abingdon, Oxon ; New York, NY : Routledge, 2018
|z 9781315648590
|w (DLC) 2017033058
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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| 955 |
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|b rm15 2017-07-07
|i rm15 2017-07-07 (telework) to Dewey
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| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_HAS_S
|7 0
|9 393787
|a UL
|b UL
|c ST1
|d 2019-08-24
|g 2220.89
|l 0
|o 658.8 HAS/S
|p 101209
|r 2019-08-24
|v 3084.57
|y BK
|