Laddar...
Principles of marketing /
| Huvudupphovsman: | |
|---|---|
| Övriga upphovsmän: | |
| Materialtyp: | Printed Book |
| Språk: | English |
| Publicerad: |
Delhi :
Pearson Education,
2008.
|
| Upplaga: | 12th ed. |
| Ämnen: |
Innehållsförteckning:
- 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine