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Principles of marketing /
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
Delhi :
Pearson Education,
2008.
|
| Edizione: | 12th ed. |
| Soggetti: |
Sommario:
- 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine