Učitavanje...
Principles of marketing /
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Printed Book |
| Jezik: | English |
| Izdano: |
Delhi :
Pearson Education,
2008.
|
| Izdanje: | 12th ed. |
| Teme: |
Sadržaj:
- 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine