Á lódáil...
Principles of marketing /
| Príomhúdar: | |
|---|---|
| Údair Eile: | |
| Formáid: | Printed Book |
| Teanga: | English |
| Foilsithe: |
Delhi :
Pearson Education,
2008.
|
| Eagrán: | 12th ed. |
| Ábhair: |
Clár Ábhair:
- 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine