Llwytho...
Principles of marketing /
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | Printed Book |
| Iaith: | English |
| Cyhoeddwyd: |
Delhi :
Pearson Education,
2008.
|
| Rhifyn: | 12th ed. |
| Pynciau: |
Tabl Cynhwysion:
- 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine