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Principles of marketing /
| Autor Principal: | |
|---|---|
| Outros autores: | |
| Formato: | Printed Book |
| Idioma: | English |
| Publicado: |
Delhi :
Pearson Education,
2008.
|
| Edición: | 12th ed. |
| Subjects: |
Table of Contents:
- 1. Marketing in achanging world: Creating customer value and satisfaction 2. Strategic planning and the marketing process 3. Marketing environment 4. Marketing research and information systems 5. Consumer markets and consumer buyer behavior 6. Busine