APA Edition Citation

Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.). Pearson Education.

Chicago Edition Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 12th ed. Delhi: Pearson Education, 2008.

MLA Edition Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 12th ed. Pearson Education, 2008.

Warning: These citations may not always be 100% accurate.