APA Edition Citation

Hawkins, D. I. (1998). Consumer behavior: Building marketing strategy (7th ed.). McGraw Hill.

Chicago Edition Citation

Hawkins, Del I. Consumer Behavior: Building Marketing Strategy. 7th ed. New Delhi: McGraw Hill, 1998.

MLA Edition Citation

Hawkins, Del I. Consumer Behavior: Building Marketing Strategy. 7th ed. McGraw Hill, 1998.