Balaji, B., & Talwar, S. (2011). Integrated marketing communication. Kalyani.
Chicago Edition CitationBalaji, B., and Sunali Talwar. Integrated Marketing Communication. Ludhiana: Kalyani, 2011.
MLA Edition CitationBalaji, B., and Sunali Talwar. Integrated Marketing Communication. Kalyani, 2011.
Warning: These citations may not always be 100% accurate.