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Principles and practice of sport management /
| Other Authors: | , , |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Sudbury, MA :
Jones and Bartlett Publishers,
c2005.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Table of contents |
Table of Contents:
- Foundations of sport management
- History of sport management / Todd W. Crosset, Stephen Bromage, and Mary A. Hums
- Management principles applied to sport management / Carol A. Barr and Mary A. Hums
- Marketing principles applied to sport management / James M. Gladden and William A. Sutton
- Financial principles applied to sport management / Dennis R. Howard and Timothy D. DeSchriver
- Legal principles applied to sport management / Glenn M. Wong and Lisa Pike Masteralexis
- Ethical principles applied to sport management / Todd W. Crosset and Mary A. Hums
- High school and youth sports / Dan Covell
- Collegiate sport / Carol A. Barr
- International sport / Mireia Lizandra and James M. Gladden
- Professional sport / Lisa Pike Masteralexis
- Sports agency / Lisa Pike Masteralexis
- Facility management / Nancy Beauchamp ... [et al.]
- Event management / James M. Gladden, Mark A. McDonald, and Carol A. Barr
- Sport sales / Stephen M. McKelvey
- Sport sponsorship / Stephen M. McKelvey
- Sport communication / Andrew J. McGowan and Greg Bouris
- Sport broadcasting / Betsy Goff and Tim Ashwell
- The sporting goods and licensed products industries / Dan Covell and Mary A. Hums
- Health and fitness industry / Mark A. McDonald and William Howland
- Recreational sport / Laurie Gullion
- Strategies for career success / Mary A. Hums and Virginia R. Goldsbury.